Higgsfield has launched Cinema Studio 2.0, an update designed to address the consistency issues prevalent in generative video. This AI video platform targets creators and ad teams seeking to enhance quick prompts into near-commercial storytelling. Key features include enhanced control over camera movement, scene composition, and narrative flow, addressing common shortcomings of existing generative tools. The new “what’s next” feature enables AI to propose scene progressions, fostering real-time visual and narrative iteration. CEO Alex Mashrabov describes the update as a creative copilot, emphasizing AI’s role in maintaining character and environment consistency across different angles. Despite encountering user complaints about slow generation and inconsistent outputs, the platform has improved stability after implementing safeguards. Available via a freemium model, with plans ranging from $9 to $250 monthly, Cinema Studio 2.0 has attracted approximately 15 million creators and agencies, contributing to Higgsfield’s $1.3 billion valuation and over $250 million in annual recurring revenue.
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