Winning over fans and enhancing athlete performance through AI innovation is transforming sports. Major League Baseball has harnessed AI for daily highlight videos and a home run prediction engine. Meanwhile, Fox Sports utilized Vertex AI for its Fox Foresight tool, delivering rapid statistics and narratives during broadcasts, especially at the World Series. Performance-focused AI applications are emerging too, as seen with the Golden State Warriors using BigQuery ML for data-driven player acquisitions. Additionally, tools analyze athlete mechanics, aiding in optimizing performance—like Bryson DeChambeau, a two-time U.S. Open Champion, who refines his swing using AI-driven biomechanics. In the Curry on Curry project, Google Cloud’s team structured comprehensive NBA data in BigQuery, enabling detailed player analytics. By gathering the right data and leveraging AI technologies, sports organizations can enhance fan engagement and strategically improve athlete performance across various fields.
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