New influencers are capitalizing on AI-generated content through platforms like OpenAI’s Sora 2, which recently launched its text-to-video service. This innovative technology has enabled creators to produce bizarre yet captivating videos, blurring the line between reality and fantasy. For instance, popular scenarios include a woman crafting a wedding dress from bacon and a cat flying through the air.
Influencers like Shane Atkins and Erin Parrish are generating income by creating engaging AI-driven videos, attracting brand sponsorships along the way. Sora 2 is seen as the future of advertising due to its cost-effectiveness and flexibility, allowing creators to present finalized videos to clients before they go live.
Despite concerns over job displacement in the art world, the platform’s remixing features are fostering a viral culture. As AI evolves, creators remain optimistic, with phrases like “Sora Killed the TikTok Star” capturing the changing landscape of social media.
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