Intuit has entered a multi-year, $100 million contract with OpenAI to integrate ChatGPT into its flagship products: TurboTax, Credit Karma, QuickBooks, and Mailchimp. This strategic partnership will allow Intuit to leverage OpenAI’s models within its GenAI operating system, enhancing AI-driven services for both consumers and businesses. With over 100 million Intuit users and access to ChatGPT’s 800 million users, this collaboration creates a wealth of opportunities for personalized financial solutions and AI-driven interactions. Users can perform financial actions directly within ChatGPT, ask queries related to mortgages, taxes, and loans, and engage with Intuit’s expert network. Intuit CEO Sasan Goodarzi emphasized the importance of integrating AI and human intelligence to disrupt the SaaS landscape. The partnership aims to deliver “done-for-you” financial experiences, providing immediate access to resources and leveraging extensive data for optimal customer engagement. This innovative alliance signifies a transformative step in AI integration within the financial services sector.
Source link
