OpenAI is set to test advertisements with U.S. users on its free and low-cost subscriptions, marking a significant shift in strategy. CEO Sam Altman previously termed ads a “last resort,” raising questions about this urgent pivot. Despite being a fast-growing platform—exceeding 900 million weekly users—OpenAI faces infrastructure challenges due to high resource demands of AI. The U.S. power grid needs major upgrades, and the anticipated costs of new data centers, estimated at over $1.4 trillion, add pressure. However, analysts suggest that the advertising initiative could generate over $25 billion in revenue by 2030, potentially funding necessary advancements. While this move may not signify desperation, it underscores the critical need for robust financial strategies as competition intensifies. OpenAI’s focus is on growing revenue to support innovation and infrastructure, which is vital for leveraging AI technologies and driving global economic growth.
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