The integration of ads in AI responses is becoming a reality, with start-up Koah leading the way after securing $5 million in seed funding. Koah is pioneering contextual advertising within various AI applications, such as the AI assistant Luzia, the parenting app Heal, the student research tool Liner, and the creative platform DeepAI. This innovative approach aims to assist smaller app developers in monetizing their products while simultaneously reducing costs for end-users. As the AI landscape continues to evolve, the inclusion of advertising within AI responses is likely to become more prevalent, presenting new opportunities for revenue generation in the digital space. This trend highlights the growing intersection of AI technology and marketing strategies, ensuring that app developers can sustain their innovations while providing affordable solutions to users. As AI continues to advance, the role of contextual advertising will be pivotal in shaping user experiences and developer profitability.
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