The European Union (EU) is set to initiate an antitrust investigation into Meta Platforms Inc. (NASDAQ:META) concerning the launch of its “Meta AI” assistant within WhatsApp. According to the Financial Times, the European Commission, responsible for enforcing EU competition laws, will scrutinize whether Meta’s integration of AI features complies with antitrust regulations. Unlike ongoing inquiries related to the Digital Markets Act (DMA), this investigation follows traditional antitrust protocols. Meta introduced its AI assistant in March after delays due to regulatory complexities, enabling users to generate prompts and text suggestions in chats. This case adds to a string of regulatory actions aimed at Big Tech, targeting companies like Google, Amazon, and Microsoft. Additionally, Meta has been heavily investing in AI to stay competitive, enhancing its offerings on platforms like Facebook and Instagram. Despite the challenges, META shares have risen 6.74% this year, reflecting solid growth potential amid ongoing scrutiny.
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