Trevor Traina, Chief Business Officer at Tools for Humanity, emphasizes the need for trust in online transactions with human verification, especially during holiday shopping when AI scams are rampant. A recent survey revealed that only 15% of UK shoppers confidently identify AI-generated scams, with younger consumers aged 18-24 feeling particularly vulnerable. Despite a growing awareness of online threats, traditional verification methods like CAPTCHA inspire little confidence—12% of shoppers distrust them completely. Moreover, 25% blame retailers for inadequate seller verification. However, a significant 73% are open to personal verification for safer shopping experiences. In related news, the inaugural RTIH AI in Retail Awards is now open for entries, celebrating technology innovation in retail. The awards aim to highlight how AI is transforming customer experiences and operational efficiency as the industry evolves towards 2025. Winners will be announced at a ceremony on January 29th in London, marking a new era in omnichannel retail.
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