OpenAI has collaborated with Reliance Industries to enhance the JioHotstar streaming service with AI-powered conversational search. This innovative feature allows users to effortlessly discover movies, shows, and live sports through natural language text and voice prompts in various languages. Utilizing OpenAI’s API, it provides personalized recommendations tailored to individual viewing history and preferences.
Announced at the India AI Impact Summit, the partnership includes prominent leaders like Sam Altman, Dario Amodei, and Sundar Pichai, with product direction from Fidji Simo and Uday Shankar. Additionally, this collaboration will integrate with ChatGPT, enabling entertainment queries to generate direct JioHotstar recommendations and links. The rollout encompasses both live and on-demand content, aligning with OpenAI’s comprehensive strategy to enhance AI infrastructure, enterprise solutions, and consumer accessibility across India. This strategic move aims to revolutionize user engagement in the entertainment sector.
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