OpenAI has revised its policy on copyrighted content for the recently launched Sora 2 AI video generation model after significant concerns emerged. Originally, the policy was opt-out for copyright holders, meaning creators had to explicitly prohibit their content’s use. However, following a surge of Sora-generated videos featuring characters from popular Japanese franchises like Nintendo, Pokémon, and Studio Ghibli, OpenAI announced on October 3 that it would shift to an opt-in model. This change means Sora will not generate content with copyrighted material unless permission is granted by the copyright holder. OpenAI CEO Sam Altman emphasized enhanced control for rightsholders, fostering a new form of interactive fan engagement. Amidst rising calls for protection of Japanese creators, this policy update aims to address legal concerns and balance creative innovation with intellectual property rights. The shift reflects broader implications for AI-generated content in the entertainment industry.
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