OpenAI is strategically expanding into hardware, aiming to compete in the tech space traditionally dominated by companies like Apple. Recent reports indicate that CEO Sam Altman’s team has been hiring talent from Apple’s design and engineering sectors, collaborating with established suppliers such as Luxshare and Goertek. A significant step in this direction was OpenAI’s acquisition of io, a hardware startup founded by Jony Ive, known for his work on iconic Apple products. OpenAI is reportedly developing a range of devices, starting with a wearable “pin” companion, and plans to explore smart glasses and smart speakers. With an ambitious timeline to launch its first hardware by late 2026, the company seeks to ship 100 million units by 2026. While the approach echoes Apple’s playbook, OpenAI faces challenges in delivering innovative products that set them apart in the competitive consumer tech market. The next two years will be critical in determining OpenAI’s success in this arena.
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