Fidji Simo, the new CEO of applications at OpenAI, is actively seeking candidates to oversee ad integration into ChatGPT and overall monetization strategies. This executive will report directly to Simo, who previously led Instacart. A recent job listing revealed OpenAI’s intent to hire a “Growth Paid Marketing Platform Engineer” for developing an in-house ad platform, marking a significant step towards ad capabilities within ChatGPT. OpenAI has expressed its ambition to become a major player in AI technology, with CEO Sam Altman envisioning a transformative AI infrastructure akin to electricity, backed by substantial investments. OpenAI’s revenue has surged, doubling to $12 billion in 2025, driven by increased demand for AI products. Future projections indicate spending could reach $115 billion by 2029, highlighting OpenAI’s capital-intensive strategy. Notably, Nvidia plans to invest $100 billion in OpenAI next year, underscoring a historic collaboration in the tech landscape.
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