Since its launch on September 30, OpenAI’s Sora app captured the iOS App Store charts with its innovative AI video generation and flexible copyright approach. However, it recently lost its top spot to Dave’s Hot Chicken, which leveraged a unique promotional strategy. Celebrating Drake’s birthday, the popular fast-casual restaurant offered free sliders, driving significant app downloads. According to Apptopia’s PR director Adam Blacker, free food is a potent incentive for users. The promotion resulted in an astounding 343,531 new accounts in just one day, marking a 10% increase in the brand’s membership. Sora had previously amassed 3.2 million downloads in 23 days, outperforming ChatGPT. While Sora may regain its leading position post-promotion, Dave’s Hot Chicken is likely to enjoy long-term benefits from increased customer engagement, as evidenced by past marketing campaigns yielding significant download spikes in subsequent weeks. This captivating marketing tactic effectively demonstrates the power of combining food with digital engagement.
Source link
