As we close another year, the evolution of AI in the media and entertainment (M&E) industry is undeniable. While AI tools like ChatGPT and Google Gemini generate content rapidly, much of it resembles “slop,” highlighting the urgent need for users to understand these technologies. My journey from engineering to creative industries has shown me that each tech revolution—be it desktop publishing or mobile content creation—offers new opportunities, yet also challenges, especially regarding quality control. While AI promises efficiency, it often requires extensive refinement to achieve satisfactory results. As we navigate this influx of AI-generated content, it’s essential for creatives to maintain a structured workflow and to be mindful of budget constraints. This caution is necessary to avoid the pitfalls of rapid content production, ensuring that the human touch remains vital in storytelling. Ultimately, while AI serves as a useful tool, superior quality still necessitates human creativity and oversight.
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