AI companies are disrupting the web’s economic model by extracting content from creators without compensation. This undermines the previous agreement where search engines would direct users to creator sites, thereby sustaining blogs and news platforms. As AI continues to rise, with a projected 1,000x increase in demand over the next decade, companies like Cloudflare are taking steps to address this issue by blocking unauthorized AI crawlers, allowing website owners to control their content’s access. This shift marks a move from voluntary agreements to technical enforcement. The next crucial step involves creating content licensing marketplaces that would enable fair compensation for creators. Such platforms would work like Shutterstock and Google Ads, facilitating licensing agreements between creators and AI companies. Establishing these systems could ensure that creators are compensated for their work while allowing AI companies to access high-quality training data, fostering a more sustainable Open Web.
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