Snapchat has announced that its innovative ‘Imagine Lens’ AI tool, which allows users to create custom AI-generated lenses via text prompts, is now free for everyone. Previously available only through the Snapchat Lens+ subscription at $8.99 per month, this feature enables creative interactions such as transforming selfies into various filters—like turning yourself into a fluffy dog. This strategic shift occurs amid Snapchat’s recent changes, including introducing charges for Memories storage, potentially as a response to competition from AI-driven platforms like OpenAI’s Sora 2. Users can now unleash their creativity, generate personalized lenses, and share them effortlessly with friends on Snapchat. With this move, Snapchat strengthens its position in the competitive landscape of social media, making advanced AI tools more accessible and enhancing engagement among all users. Dive into the fun and explore Snapchat’s Imagine Lens today!
Source link
