Marketers are facing significant challenges due to technology overload, contributing to frustration with martech stacks. A recent report from Hightouch highlights that 75% of marketers’ pain points stem from disconnected data rather than the tools themselves. The study, which analyzed interactions with 384 marketing leaders, reveals a gap between aspirations and execution; while 95% struggle to target audiences effectively, only 10% feel they utilize AI efficiently. The report emphasizes that effective AI implementation relies on a solid data foundation. As the martech landscape expands to over 15,000 tools, the call is clear: marketers need smarter, connected data, not more platforms. A webinar with industry expert Scott Brinker will explore these data challenges further on November 13, shedding light on the central issues hindering AI adoption. For more insights, check out the full report at hightouch.com/has-martech-failed. Follow us on Google News for ongoing updates in martech.
Source link
