Integral Ad Science (IAS) has launched IAS Agent, an AI-powered assistant designed to enhance media measurement and optimization for advertisers. This innovative tool enables faster campaign activation, offers instant insights, and optimizes performance on a large scale. Leveraging over 15 years of proprietary data, IAS Agent ensures that ads reach real audiences in safe environments, improving return on ad spend for advertisers and yield for publishers. Features include transparent recommendations, customizable settings for brand safety, trend analysis, and user-friendly natural language interface for campaign setup. Following IAS’s acquisition by Novacap for $1.9 billion, the company plans to roll out IAS Agent globally at no extra cost by Q1 2026. Chief Product Officer Srishti Gupta emphasized its role as a “marketer’s advertising compass,” enabling real-time decision-making to boost performance. For more information, visit www.integralads.com.
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