OpenAI is testing advertisements within ChatGPT through major brands like Expedia, Qualcomm, Best Buy, and Enterprise Mobility, as reported by ADWEEK. The online wedding vendor The Knot Worldwide is also involved. OpenAI’s ads and monetization lead, Asad Awan, emphasized that ads are crucial for maintaining broad access to AI, allowing for a thoughtful exploration of new ad experiences. These early tests represent OpenAI’s strategy to create an advertising business by collaborating with select partners, targeting a limited audience to ensure clarity and relevance. The initiative began on February 9 for free and Go users, aiming to diversify revenue streams beyond subscriptions. While holding companies like Dentsu and WPP are participating, ads currently appear in only about 0.8% of ChatGPT responses, reflecting a cautious approach. This strategy might position OpenAI favorably with advertisers by maintaining trust and quality in ad placements.
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