OpenAI’s ChatGPT has rapidly become a go-to tool for shoppers, with hundreds of millions using it to find, understand, and compare products. Its new Shopping Research feature acts as a personal assistant, asking tailored questions related to preferences and budget, to deliver customized buying guides. Independent analysis suggests ChatGPT may handle up to 50 million shopping queries daily in the U.S., with over 700 million global users, making it a mainstream shopping resource.
The tool excels in categories like electronics, health & beauty, and fashion, where users can easily access product specifications and comparisons. With features like ChatGPT memory for personalized recommendations and web browsing capabilities, it simplifies the shopping process, reducing decision fatigue. However, users should remain cautious, as ChatGPT may not cover niche markets effectively. Overall, it’s a valuable first stop for streamlined shopping, especially during peak seasons like Black Friday.
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