WIN is transforming employer-sponsored fertility benefits with its innovative preconception program, which integrates AI-powered support and real-time data for both partners. Notably, 68% of employees would consider switching jobs for enhanced fertility offerings, yet only 42% of U.S. employers currently provide them. The program features continuous data integration, allowing personalized care plans through the WINFamily app, which connects users with a network of specialists, including OB/GYNs and behavioral health professionals. CEO Roger Shedlin emphasizes that early preconception support is crucial for fertility journeys, aiming to improve natural conception rates and reduce costly claims for employers. Furthermore, the technology ensures data security and compliance with HIPAA regulations, enhancing employee trust. This comprehensive preconception care not only boosts employee loyalty but also positions employers to achieve measurable ROI while supporting their workforce through critical family-building milestones.
Source link
