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YouTube to Implement AI Age Verification for US Users Following UK and Australia Initiatives

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YouTube Leverages AI for Age Verification: A New Era in Content Safety

YouTube has announced a significant update to enhance user safety through artificial intelligence. Beginning this month, the platform will estimate user ages in the U.S. to showcase age-appropriate content, particularly following regulations rolling out in Australia and the UK.

Key Highlights:

  • Purpose: Implement AI to ensure teens and adults access suitable content.
  • Compliance: Aligns with age-check laws recently imposed in Australia and the UK’s Online Safety Act.
  • Implementation: Machine learning will analyze user behavior, including video categories and search trends.
  • User Protections: If identified as underage, personalized ads will be disabled, and stricter content filters will apply.

This move not only underscores YouTube’s commitment to safety but also reflects a broader trend in tech compliance with privacy regulations.

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