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Epic’s Tim Sweeney Challenges Steam to Eliminate ‘Made with AI’ Labels

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🎮 Tim Sweeney Advocates for Removing AI Tags in Game Stores

Epic Games CEO Tim Sweeney recently argued that “Made with AI” tags should be removed from digital game marketplaces like Steam. He believes that as generative AI becomes more common in game development, these labels will depreciate in value. Here’s why this matters:

  • AI Ubiquity: Sweeney claims AI will be integral in almost all future production.
  • Authorial Clarity: He suggests that while the AI tag is relevant in other contexts—like art exhibits—the gaming industry should evolve past it.
  • Productivity Gains: Sweeney emphasizes AI’s potential to enhance human productivity, urging developers to focus on crafting better games, not reducing jobs.

Despite increasing AI adoption in development, some indie developers are marketing “AI-free” games to differentiate themselves.

Join the conversation: What are your thoughts on Sweeney’s perspective? Share your insights below! 🌟

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