Fisher & Paykel, the premium New Zealand appliance brand, is revolutionizing customer service by utilizing AI agents to handle 70% of product troubleshooting inquiries. Their partnership with Salesforce enhances efficiency and automates service inquiries, allowing technicians to prepare for appointments with tailored information on customer needs. This strategic use of agentic AI not only streamlines operations but also significantly enhances customer experience and reduces costs. With two U.S. showrooms offering experiential cooking demonstrations, Fisher & Paykel is gaining traction in the competitive U.S. market, where positive dealer feedback is promoting the brand’s growth. Future initiatives include developing a product-recommendation AI bot and optimizing their website to cater to growing generative search trends. By enhancing its online presence and content accessibility, Fisher & Paykel aims to improve user engagement and conversion rates. This comprehensive AI integration positions Fisher & Paykel as a forward-thinking leader in the premium home appliance sector.
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