JioStar has unveiled Moment.AI, an innovative AI-driven contextual advertising tool that enhances brand engagement during peak emotional moments. This unique solution, anchored in the motto “own the feeling, own the moment,” utilizes advanced machine learning to analyze video content, detecting over 600 emotions and objects to position ads precisely where they align with viewers’ sentiments. Mahesh Shetty, Head of Revenue – Entertainment, emphasizes that Moment.AI seamlessly integrates brand messaging in ways that are both meaningful and effective. This versatile tool caters to various sectors, including skincare, fashion, and food, ensuring brands maximize visibility during crucial consumption moments. Utilizing the R.A.C.E. (Reach, Attention, Connection, and Effectiveness) framework, Moment.AI promises enhanced brand recall, deeper audience connections, and measurable impact. Currently active across JioStar’s Entertainment network and set to launch on JioHotstar, early studies reveal a remarkable 34% increase in advertising effectiveness compared to traditional placements, marking a significant evolution in advertising strategy.
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